Instigaze automates Instagram story campaigns — brands publish reels, creators apply, we handle posting, tracking & payments. Launching city by city, starting with Nashik.
Instigaze is launching city by city across India. Starting with Nashik — our hometown, the Grape City ❤
Have questions or want to be among the first to know when we launch? Reach out directly.
Instigaze is an Instagram story campaign automation platform — where brands launch campaigns and creators get paid, without the manual back-and-forth.
A future where any brand — from a Nashik café to a national label — can collaborate with the right creators in minutes, and every creator gets paid fairly and instantly for the audience they've built.
Today, running an influencer marketing campaign means endless DMs, spreadsheets, and chasing screenshots for proof-of-posting. For a small brand in Nashik or a creator with 10,000 followers, this overhead is often a dealbreaker.
Instigaze eliminates all of it. Brands publish a campaign. Creators apply. We handle everything else — automated story publishing via Instagram API, real-time insights, and instant payouts when the campaign wraps.
We're building the operating system for creator-driven marketing in India.
Nashik is our home. A city with a thriving local business ecosystem and a growing creator community — yet brand-creator collaboration here is almost entirely informal.
Once we get it right in Nashik, we'll take Instigaze city by city across India.
Instigaze is built by Tokobase Labs LLP, an Indian technology company focused on building infrastructure for the creator economy.
We're a small team with big ambitions — engineers, product thinkers, and designers who want to solve this problem.
Instigaze is a product of Tokobase Labs LLP — the company behind the platform, its technology, and its operations. Tokobase Labs builds software products for India's emerging digital economy, with Instigaze as its flagship platform.
All campaigns, payouts, and data on Instigaze are operated under Tokobase Labs LLP.
© 2026 Instigaze, a product of Tokobase Labs LLP. All rights reserved.
This Privacy Policy explains how Instigaze collects, uses, and protects your personal information. By using Instigaze, you agree to these practices. We comply with the Digital Personal Data Protection Act, 2023 (DPDPA).
You sign in to Instigaze using Google Sign-In, which provides us your name, email address, and basic Google profile information. After signing in, we collect a few additional details directly, and identity and payment verification (KYC) is handled by redirecting you to our payment partner, Cashfree Payments.
From Brands:
From Creators:
Automatically: IP address, browser type, device identifiers, pages visited, and cookies.
By connecting your Instagram account, you authorize us to publish approved story content during active campaign windows, access story insights for reporting, and read basic profile data. We only publish content you have explicitly approved in an active campaign.
Instagram Insights data is shared only with the brand that commissioned the campaign. We never sell or rent your Instagram data to any third party.
We do not sell your personal data. We share only the data necessary for the platform to function, with the following trusted service providers:
We may also disclose information where required by law or to resolve disputes.
If you choose to delete your Instigaze account, we permanently and irreversibly delete all your data from our systems — including your profile information, campaign history, connected Instagram account details, Instagram access tokens, stored insights, and all analytics tied to your account. This cannot be undone.
To request account deletion, email hello@instigaze.com with the subject "Account Deletion Request". We will confirm and complete the deletion within 7 business days. Financial transaction records may be retained for up to 7 years as required by Indian tax law, but will be anonymized and unlinked from your identity where legally permissible.
You have the right to access, correct, delete, and port your data, and to withdraw consent at any time. Contact us at hello@instigaze.com — we will respond within 30 days.
We use HTTPS/TLS encryption in transit, encryption at rest for sensitive data including Instagram tokens, and role-based access controls. Since you sign in with Google Sign-In, we never see or store a password — please keep your Google account secure. Payment and bank data is handled by Cashfree and is not stored on our systems.
Instigaze is for users 18 years of age and older. We do not knowingly collect data from individuals under 18.
Email: hello@instigaze.com
© 2026 Instigaze, a product of Tokobase Labs LLP. All rights reserved.
By registering for or using the Instigaze platform, you agree to be bound by these Terms of Service. If you do not agree, do not use the platform.
These Terms constitute a legally binding agreement between you and Instigaze. We may update these Terms at any time — continued use after changes constitutes acceptance.
Instigaze is a technology platform facilitating Instagram story campaigns between Brands and Creators. We enable automated story publishing via the Instagram Graph API, real-time insights tracking, and payment processing through our payment partner, Cashfree, including escrow-held campaign funds and automated payouts. Instigaze acts as a technology intermediary, does not hold customer funds itself, and does not create, endorse, or control campaign content.
Brands must ensure all campaign content complies with applicable law and Instagram's Community Guidelines. Brands must fund the full campaign budget upfront before the campaign is published. Brands are responsible for reviewing and approving creators for their campaigns.
A campaign can be cancelled only while it is in the Published (open) state — before the brand approves creators and schedules the campaign. Once the brand approves creators and schedules (which initiates payment), the campaign cannot be cancelled under any circumstances. The campaign must run to full completion and all approved creators will be paid.
Creators must have an authentic Instagram Business or Creator account in good standing. Accounts with artificially inflated metrics are prohibited. By accepting a campaign, you authorize Instigaze to publish approved story content during the campaign window. All published stories will include the required Instagram paid partnership label in compliance with ASCI guidelines.
By connecting your Instagram account, you acknowledge that story publication will occur automatically during approved campaign windows, that performance data will be shared with the commissioning brand, and that our API use is subject to Meta's Platform Terms. You may revoke Instagram access at any time through your Instagram settings.
To the maximum extent permitted by law, Instigaze shall not be liable for indirect, incidental, or consequential damages. Our total liability shall not exceed the amount you have paid us in the 3 months preceding any claim. The platform is provided "as is" without warranties of any kind.
These Terms are governed by the laws of India. Disputes shall be subject to the exclusive jurisdiction of the courts of Nashik, Maharashtra, India.
Email: hello@instigaze.com
© 2026 Instigaze, a product of Tokobase Labs LLP. All rights reserved.
Brands pay the full campaign budget upfront when creating a campaign on Instigaze. This ensures creator payouts are always guaranteed. Our refund policy is straightforward and fair.
Brands pay when they create a campaign. If the brand cancels before approving creators and scheduling, they receive a full refund of the campaign budget. Once scheduling is confirmed, no cancellation or refund is permitted.
| Scenario | Brand Refund | Platform Fee |
|---|---|---|
| Campaign cancelled before any creator applies | Full refund | Refunded |
| Campaign cancelled after applications, before scheduling | Full budget refund | Non-refundable |
| Campaign scheduled — unused budget after creator payouts | Unused amount refunded | Non-refundable |
| Campaign scheduled, live, or active | No refund | Non-refundable |
| Platform error preventing story publication | Refund for affected slots | Refunded pro-rated |
When a brand sets a campaign budget and selects creators, the total creator payouts are locked. If the sum of selected creator payouts is less than the total budget deposited, the remaining unused amount is automatically refunded to the brand within 2 business days.
Example: Brand deposits ₹10,000. Three creators are selected totalling ₹7,500 in payouts. The remaining ₹2,500 is automatically refunded to the brand.
The platform fee is non-refundable once a campaign has moved to Scheduled status or beyond (campaign statuses are: Draft → Published → Scheduled → Live → Completed), except where non-delivery is solely due to a platform-side technical failure. The fee is clearly disclosed at campaign creation before you confirm payment.
To raise a refund dispute, email hello@instigaze.com with the subject "Refund Dispute" within 14 days of the relevant transaction. We will respond within 2 business days and resolve within 10 business days.
Email: hello@instigaze.com
© 2026 Instigaze, a product of Tokobase Labs LLP. All rights reserved.
10% from brands and 10% from creators — charged only on completed campaigns. No setup fees, no subscriptions, no hidden charges.
That's it. 10% from the brand and 10% from the creator — only on completed campaigns. No hidden fees, ever.
Instigaze never holds your money. All campaign funds, payouts, and refunds are processed securely through Cashfree Payments, an RBI-authorised payment partner. A brand's campaign budget is held in a secure escrow account and only released once the campaign is complete — so brands pay with confidence and creators are guaranteed to get paid.
© 2026 Instigaze, a product of Tokobase Labs LLP. All rights reserved.